Browser Version Market Share. Start a business and design the life you want – all in one place. Popular platforms like Facebook have over 66.39% of their monthly users logging in to use social media daily. From how we receive news to how we relate with other people, almost everything has changed and is now being done through social media. Understanding this social media statistic will help determine which platform could be of most use when, In this day and age, we’re all slowly becoming social media addicts. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach. Or have a question? Social Media. 65% of parents surveyed by Pew Researchers said they worry about their kids spending too much time in front of screens; YouTube was the most used social media app among teens in 2019, followed by Instagram and Snapchat, according to Statista; TikTok became the fastest growing new app for American teens in 2019. Whether it’s influencer marketing or story ads, they’re trying it all. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. To break down it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers. Understand your visitors with Statcounter. There you have it for my rise of social media statistics roundup. On the other hand, Japanese netizens participate in social media the least often. In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. Facebook continues to dominate the global social media landscape, claiming 1.366 billion active users in January 2015. You’ll have to be the judge of which social media platform contains your target audience which you want to market toward, and this could help shape your social media marketing plan. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. One of the ways that your business could benefit from social media marketing is by, . For context, as of Dec 2019, total worldwide population is 7.8 billion; The internet has 4.54 billion users; There are 3.725 billion active social media users; On average, people have 7.6 social media accounts; The average daily time spent on social is 142 minutes a day; 91% of retail brands use 2 or more social media channels About us, LinkedIn 7. YouTube is the second-most-visited website around the world. Social Media Statistic: What Percentage of the World Population Is on Social Media? Sources: GlobalWebIndex, PewResearch, Wikipedia, Social media platforms & Kepio’s Analysis. Our latest data show that 4.14 billion people across the planet are using social media in October 2020, equating to 53 percent of the total global population. It’s without a doubt one of the most popular online activities that users engage in. Social Media Stats New Zealand. Percentage of retail brands that use two or more social media platforms: 91% ; Sharing video content usage: Facebook: 81%; YouTube: 62%; Instagram: 57% ; The likelihood that consumers would recommend a brand on social media to others: 71% ; Percentage of consumers who would rather contact a brand's customer service … That equates to about 45% of the current population, Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. As of 2019, the average daily social media usage of internet users worldwide amounted to 144 minutes per day, up from 142 minutes in the previous year. Due to Covid-19, 43% of … Back in 2015, there were only 2.07 billion users, social network growth rates since then have averaged 12.5% year-on-year. 4 10. (GlobalWebIndex, 2018). The World Health Organization estimates global life expectancy to be 73 years. Social media platforms are unique in the way they interact with customers. 68.72 %. 2. Your email address will not be published. Explore the tool Watch the tutorial. 97% of digital consumers have used social media in the past month; 84% of people with access to the internet use social media; 50% of the global population is using social media: that’s 3.8 billion people (an increase of 9.2% since 2019) The demand for mobile-friendly content across, 91% of all social media users access social channels, 80% of total time spent on social media sites occurs on mobile platforms. Distribution of Facebook Users Worldwide January 2017, Statistica 6. Most of the world is now on social. 7. Key US Network Growth Statistics 2018-2019: Below, we have a separate report by Our World In Data, which shows the growth of social media monthly active users or MAU’s overtime (2004-2019). Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. According to the Global Web Index, the average number of social media accounts a person has is 8.6 worldwide, up 79.16% from 4.8 accounts in 2014. How Much Time Do People Spend on Social Media? Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing. Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. Synthesio’s Social Media Usage Series, Part 3 (See Parts 1 and 2) One of the best things about social media is its ability to connect us all, no matter where we are on the planet. When isolating the data to eligible users aged 13+, the average social media penetration by country rate is 63%. Which gender uses social media more by region? This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. The average American has 7.1 social media accounts. If you’re thinking of posting on Facebook make sure you are up-to-date on how their algorithm works so you reach your best audience. Should social media marketing be a focus area for your marketing strategy in 2021? Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. More buyers are joining social media networks and looking for reviews and recommendations. The Latest YouTube Stats on Audience Demographics: Whos Tuning In, Think with Google 12. Brands are continuing to include social media in their marketing strategy – and for all the right reasons. So that means some 50% of all human beings alive are on social media. They let you share the moments of your day, without saving them to your profile. There are about 3.8 billion people worldwide on social media According to the Digital 2020 study. Here are the social media engagement statistics for 2020: Businesses. The answer depends on your customers, but in no way should social media marketing be ignored. Social Media Usage Statistics (Top Picks), Most popular social media platforms in 2020, Average time spent on social media in 2020, The social media growth rate since 2015 is an average of. Of that number, roughly 3.5 billion or 45% of the world’s population were active social media users in January 2019, according to recent reports on social media usage. ; 44% of internet users worldwide use social media when looking for information about brands. Active users are those that have logged into Facebook during the last 30 days. Typically the published social media statistics focus on a United States or global centric view of the data. Every second, 11 people use social media for the first time. The world population is roughly 8 billion. General social media statistics Most of the world is now on social. 94% of all social media users or 3.2 billion access social networks via mobile. Social media usage statistics by country are telling of each country’s lifestyle and habits. In regards to social media usage by device, 98.68% of people in the world access networks exclusively on a mobile device (tablet or phone). Social media penetration = active users vs. total population. Back in 2010, less than a billion people were using social platforms. 55 countries. 2. Users spend an average of 3 hours per day on social networks and messaging. And why not? The latest teen social media statistics 65% of parents surveyed by Pew Researchers said they worry about their kids spending too much time in front of screens YouTube was the most used social media app among teens in 2019, followed by Instagram and Snapchat, according to Statista The most popular platforms in the United States are YouTube at 73% and Facebook at 69% of the US population. Social media is growing in terms of its reach and impact, and this statistic is here to show just that. Social Media Statistics. 3.5 billion social media users worldwide. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. YouTube. The average American has 7.1 social media accounts. Key Statistics: 98.68% or 3.76 billion social media users access networks by a mobile device 78% or 2.97 billion users will access networks exclusively on a mobile phone 1.32% or 50 million exclusively access networks on a desktop 20% or 760 million users will … The Impact of Positive Customer Experience, Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. Keeping an eye on the latest social media statistics regarding engagement trends is an excellent way for brands to re-tune their social … YouTube follows this with 2 billion, then WhatsApp, Messenger, WeChat, and Instagram, all having 1 billion or more users. Social Networking Site Number of Daily Active Users in Million In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. The current global average gender split of social media users is 55% men versus 45% women. Crucially, 1.133 billion of the platform's global users - 83% of the total - now access the service through mobile devices. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. The world population is roughly 8 billion. Last year, over 2.6B unique users utilized social networks worldwide. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. Search Engine Host. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via desktop only. 54% of social browsers use social media to research products. That equates to about 45% of the current population (Emarsys, 2019). As of 2018, 3.1 billion people — roughly one-third of the global population — use social media. So, which platforms do people like to go on? In 2019, an estimated 2.95 billion people, or 77.0% of internet users globally, will use a social network at least once per month. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. If you want to be accessible, you have to keep mobile in mind. Data Reportal estimates that there were 3.484 billion social media users worldwide in 2019, which is around 45% of the total 7.676 billion internet users all over the world. This social media statistic uncovers that an average of 3 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019). Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. Social media is growing in terms of its reach and impact, and this statistic is here to show just that. Only 43.27% of people now access the internet on desktop (leaving 2.92% on tablets). Social media usage is one of the most popular online activities. Social media allows brands to access cost-effective marketing, interact with their audience, and. Every day, the number of social media users increases. Instagram by the numbers, Omnicore 9. 2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). Social Media Usage Statistics (Top Picks) 3.81 billion people use social media worldwide in 2020, up almost double from 2.07 billion in 2015 The average person has 8.6 social media accounts in 2020, up from 4.8 in 2014 The social media growth rate since 2015 is an average of 12.5% year-on-year. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos. There were 3.5 billion active social media users worldwide in 2019 (45% of the world’s population). 700,000+ consumers. As of 2019, the average daily social media usage of internet users worldwide amounted to 144 minutes per day, up from 142 minutes in the previous year. 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019). In 2020, the average time spent on social media per day is 2 hours 24 minutes globally for users aged 16 to 64 on any device. General social media statistics. Start crafting the most accurate picture of your target audience in the US, UK, Germany, France, Australia, Brazil, Russia, China, Mexico, and Japan using this in-depth and visual social media usage report. As you can see from the data above, social network usage is different for men and women globally when examining location. Every day, the number of social media users increases. Facebook. Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. Think tank data company PEW Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. 4.22 %. (Pewinternet, 2018). That’s a lot of social media demographic research to sort through when you want to zero in on understanding audience characteristics of specific networks — and we know the last thing a social marketer has is time to spare. That equates to annualised growth of more than 12 percent, or an average 14 new users every second. A further 11% indicated bullying occurred through text messages, while 7.9% identified video games as a source. There’s no denying that social media platforms are now a major source of news and information. Let us know in the comments below! Stories are a big deal on Instagram. This definitely doesn’t come as a surprise, given that Facebook is the dominant social media platform, counting nearly 2.5 billion monthly active users, 1.8 billion of whom are US users. But it’s difficult to measure the exact social media impact, as every social media platform measures activity differently. The rise of social media began back in 1996 with the release of networking site Bolt (now closed). Analysis of regional use of social media shows the wide variation inactive social media penetration reaching 63% in Eastern Asia, 69% in North America, 68% in Southern America and 66% in Northern Europe falling to 56% in Western Asia, 40% in Northern Africa and 7% in Middle Africa. But growth is concentrated in Asia-Pacific and other developing markets, and slowing in Western Europe. Your email address. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. For example, Facebook reports the average revenue per user would be $36.86 for signing someone up in the US; however, in the Asia-Pacific region, it’s currently around $2.11-$2.96 per user. Brands are riding the wave of social media marketing. Don’t wait for someone else to do it. Press Releases; FAQ; About; Feedback; Statcounter Global Stats . That’s why it’s essential to have a prominent online presence on various social media platforms. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. This social media statistic uncovers that an average of. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018). Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. 2. Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. Number of social media users worldwide 2010-17 with forecasts to 2021 Source: Statista - The statistic portal, (2018), Number of social network users worldwide from 2010 to 2021 (in billions) Find more statistics at Statista (Source: Statista.com ) So, which platforms do people like to go on? Younger demographics are most likely to have multiple social accounts. 91% of all social media users access social channels via mobile devices. The aver… In terms of technology adoption, it’s mind-blowing to see how quickly a social network can explode. Explore consumption and media usage on a global basis. In 2020, there are 85.1% social network platform users out of the total global internet users. ; 45% of consumers say they’re more likely to research a product or service when an employee posts about it, compared to only 32% saying they’ll do so if a celebrity posts about it. Social Media Stats. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. Facebook also says it has 1.6 billion Daily Active Users. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. How to Start a Business: A Guide to Starting a Business, 10 Covid-19 Ecommerce Statistics That You Need To Know [Infographic], 10 Mobile Commerce Statistics That You Need To Know [Infographic], How to Make Money Online: 26 Real Ways to Earn Money Online. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience. It’s unavoidable, it’s powerful, and it’s here to stay. Every second, 11 people use social media for the first time. This story is featured in BBC Future’s “Best of 2018” collection. 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