Copyright © 2020 Maryville University. Share your feedback and we'll consider adding it to the piece! Apply today and begin your digital media journey. The term “media” means many things to many people, but it ultimately encompasses everything we consume — visually, or through audio. From virtual worlds, avatar emotions, artificial intelligence, computer-generated storytelling and narrative, interactive 360 holographic images, mixed reality, stress… As such, there are key influences taking shape that are likely to impact the future of the field. This data is backed by the latest stats as listed below: 10,079 Stories were published – compared to 8,949 feed posts, 205 IGTV posts and 125 live posts; 98% of accounts used Stories Everyone used to think YouTube was certainly going to be the video platform of the future. Mobile internet usage surpassed desktop in 2016 and has continued every year since. and Future Trends of Media and Information THE PANORAMA. Video blogs (vlogs), live video, and virtual reality video all play a role here. There will be 26.3 million VR headsets shipped in 2022, up from 100,000 in … Share your feedback and we'll consider adding it to the piece! Audiences have zero patience for being fed marketing key messages. It is the only way to deliver relevant experiences consumers will interact with, as their screens and surroundings become more and more cluttered and hectic. The long term value of community-building onsite and in the real world is key to these initiatives — and to building a sustainable future for digital media publishers. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. By changing our way of consuming content, it will change traditional media as well. You’ll emerge prepared for the modern world of marketing and ready to make an impact. We see changes every day; we change every day. The future of media is bottom-up and based in co-creation and support of communities. As the audience for online media grows, so do the number of platforms, and more consumers than ever flock to sources born on the web. But, when talking about creating content, AI has been helping us. Media is an industry of attention and more attention is being paid to mobile phones than ever before.”. The large amounts of data available today allow communication experts to predict news cycles and interest, discover which outlets cover their industry most, and uncover potential relationships with media channels, other organizations, and influencers. As AI systems and tools become more pervasive to content creators, those metrics well-performing and poorly-performing content will drive faster decisions on campaigns and messages that resonate with targeted audiences. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. These trends mark a shift in how we consume media and how companies interact with consumers. The future of media is changing seemingly every day. After years of testing engagement techniques and revenue models, the media industry is seeking balance in attracting new users versus re-engaging existing ones. Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. While some people are starved for information, others are flooded with print, broadcast and digital content. future of TV and video and have relevance for all of the four scenarios. Revenue from AR, a more accessible platform, will likely grow three times as much as VR. Sam is a Market Research Analyst at Disruptor Daily. 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