Innov8, 3, 20 Main Road For most of the 20th century, media content was delivered through particular platforms, such as books, newspapers, magazines, radio, television, cinema, and video games. E-Commerce startups have risen due to the introduction of new technologies bringing about digitization and the rising disposable income levels have lead to the diversification of media and entertainment services and channels available. set of printed sheets of paper that are held together inside a cover; intended to inform, document published regularly, consisting of news, reports, photographs that are printed on large sheets of paper folded together, periodical publication containing articles and illustrations, covering a particular subject or area of interest, a bill or placard often displayed in a public place and by nature, visual; makes use of photos and graphics to convey a message, defined as a small, thin book or magazine that usually has many pictures and information; typically used as a form of promotion or advertisements, official statement that gives information to newspapers, magazines, television news program and radio stations, characteristic of print media that promotes information and fosters literacy, characteristic of print media that can be carried anywhere, characteristic of print media that does not require separate usage of technology or medium, characteristic of print media with strict observance of grammar, sentence construction and lay-out, media such as radio and television that reach target audiences using airwaves as the transmission medium, considered as the most powerful medium in the mass communication, main element of TV with sound, music, and voice, main element of TV with footage, graphics, and texts, Format of TV with drama series, drama special, and sitcom, Format of TV with news and public affairs program, talk show, debate, contest, educational program, informative program, etc1, Facebook, Twitter, Instagram, YouTube, and Tumblr, world's largest and most visited social networking site with more than 900 million users, an online social networking and microblogging service that enables users to send and read text-based messages, He created Twitter March 2006 but launched on July, Site where users can upload, view, and share videos online (February 2005), A blog site that enables users to post multimedia contents, Exploration of available media technologies, publishes a variety of stories online that are similar to those published in traditional maagazines and newspapers, combines the visual aspect of television with AM or news radio, refers to the transmission of television or radio content online, refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people, intended or unintended consequences of what the mass media does, People think they are more immune to media influence than others, When a person or event gets media attention, it influences the way the person acts or the way the event functions; increases self-consciousness, refers to media-induced change that is counter to the desired change, States that media gives us distorted view on the amount of violence and risk in the world, Movie and Television Review and Classification Board, government agency responsible for rating television programs and films in the Philippines, The model tries to understand how the population is manipulated, and how the social, economic, and political attitudes are fashioned in the minds of people through propaganda, process whereby the mass media determine what we think and worry about. Digitization, computer networking and the rise of the Internet, however, have resulted in the breaking down of these silos. One such advanced phenomenon which is a combination of computer networking, media content and information technology is Media Convergence. Media convergence is the tendency for different types of media to become more similar with time. At the end of the session, the learner should be able to - Understand the media convergence - Identify the media relationships in media convergence WHAT IS CONVERGENCE? Media convergence have become a vital element of life for many people. When the Internet of things and media convergence interacted,social media expresses their competitive characteristics. In Economic convergence large companies use old and new media to their advantage by selling merchandise or the rights of the product. Thus, more and more media such as advertising billboards, magazines, newspapers, radio stations, SMS, and television networks, produce content that includes an expression such as “visit our website at …”, that refers to a specific Internet website. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. Choose two different types of mass communication—radio shows, television broadcasts, Internet sites, newspaper advertisements, and so on—from two different kinds of media. I- Media A. The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. ‘something’ and helping you leverage it! 3. 5. You are able to text on your computer just like on your cell phone, search up things on the web, use social media, play games, watch movies and many more. A-258, Bhishma Pitamah Marg, Block A, The jury is still out on how these different types of convergence will affect people on an individual and cultural level. customised services that resonate with your personal career needs. Thanks to Media COnvergence, We don't have to spend a fortune buying bunch of newspaper for job searching. With data-first approach at Leverage Edu, you get 100% A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Koramangala Industrial Layout customised services that resonate with your personal career needs. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Some of its key features are: This concept of media convergence occurs when two or more cultures adopt each other’s traits and become more alike. Organic convergence is the combining of different types of media being used at the same time. The three main types of Media Convergence are: Technological convergence is a term that describes the layers of abstraction which enables different technologies to interoperate efficiently as a convergent system. Media convergence is heavily dependent on consumers' active participation. Key Takeaways Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check e-mail. Technological convergence is the tendency that as technology sometimes evolves towards performing a similar task. Plot No. It transforms the modes of communication, news reporting, and journalism. Types B. The most popular examples of Media Convergence are: Wondering why media convergence is important? Koramangala, Bengaluru, Karnataka 560034, Read Our Blog: Many new media forms are born like news portals, podcasts, news feeds, blogging, websites and mobile applications. The 3Cs of Media Convergence are: Computing, Communications, and Content. In the contemporary world, Media has a significant impact on people and society. Hope, this blog helped you acquire the basic knowledge of Media convergence. This one is … Lawson-Borders (2006) believes that convergence is as a possible field that to use computers and the internet to deliver multimedia contents … Andheri East, Mumbai, Maharashtra 400069, Media is a vehicle or means of communication that disseminates information from the source to the target public…, In the age of social media and the internet, building a career in different types of Mass Media…, Mass Communication has existed since ancient times when it was present in the basic forms of verbal and…, Today, the relevance of effective communication has become extremely important. Make a list of what role(s) each one fills, keeping in mind that much of what we see, hear, or read in the mass media … The following are common types of media. helping you find accommodation at the best prices. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Economic convergence is when a single company has interests across many kinds of media. Media is a means of communication. MEDIA CONVERGENCE Objectives:. It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. For example, Media journalism. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. Leverage Edu is a one-stop-shop for all your career-related needs - right from finding the best-fit college Here are the key points why Media Convergence is important: Explore Digital Media Marketing as a Career! Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Get notified about the latest career insights, study tips, and offers at Leverage Edu. MEDIA AND INFORMATION LITERACY (MIL) Types of Media (Part 1) Types of Block A, Defence Colony New Delhi, The different types of media, including print, radio, television and Internet, are in direct competition for advertiser market share. Koramangala, Bengaluru, Karnataka 560034, Leverage Edu Mumbai, With the advancements happening in Media technologies, this field is becoming more popular in terms of career among the students. This has led to the integration of all media. Media convergence is a huge advantage because you can access all types of media on your phone or computer. 91 Springboard, Lotus Building Convergence is the process where several media channels come together to exist and operate in synergy. Smartphones (converging camera, music, the internet, books, and all other media together), Online Radio (converging radio with the Internet), E-books (converging paperbacks with the digital technology). products and services that provide information or entertainment using computers or the internet, and not by traditional methods such as television and newpapers. Some of the major forms of cultural media convergence are: Now if you are interested in making your career in Media and got a media-related degree, you can make your career in the following fields which use media convergence: Find out which one is a better course through our blog Journalism vs Mass Communication! This one is all about how different cultures across the world influence one another despite the distance between them. Technological convergence, in which different kinds of technology merge. Define media convergence. 4. The benefit of social media convergence. They also existed in separate industries. Global Media Journal – Indian Edition/ISSN 2249-5835 Winter Issue / December 2011 Vol. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. \If you are passionate about making your career in this field and are confused about how to go about it, then get in touch with experts at Leverage Edu. 20, Marol MIDC, Those  Increasing similarities between cultures are not limited to beliefs of consumer brands and media. Delhi 110024, Leverage Edu Mumbai, PLAY. For instance, news organizations no longer simply rely on print media or AV transmission. 20, Marol MIDC, Importance of media convergence Thank you for listening and for your cooperation. We will help you in choosing the Top Mass Communication Colleges but also will help you to choose the right career path! Social media as a platform on the Internet which supports users to share and … In some cases, mul… It led to cross-media since a huge amount of content is now being accessed through portable devices. Required fields are marked *. Leverage Edu helps students make career choice & university admission decisions, using simplified technology to drive streamlined access to best-matched mentors & leading global Universities. Types of Media Types of Media Print Media Broadcast Media Film/ Cinema Video Games (Digital Games) New Media Source: https://www.pinterest.c om/pin/3476920337023 66667/ 1. We have compiled some of the basic fundamentals of Technological convergence below: Just like the general definition of Economic convergence which suggests that countries with lower GDPs are going to grow faster than countries with higher GDP, the Economic media convergence allows a single company to target larger interest groups through various kinds of media. Types of Media and Media Convergence (MIL) STUDY. Media Convergence is known broadly as the coming together of computing, telecommunication, and media in a digital environment. Plot No. It is the horizontal integration of the entertainment industry companies such as Sony, AOL, Time Warner now has an interest in film, TV books, games, and the internet, music real estate, etc. Media convergence has also thrown up new challenges for policy. With the help of social networking sites, the public can interact with the media in a much more efficient way. Learners will be able to… evaluate the effects of media to culture and society (SSHS); define media convergence through current examples (MIL11/12TYM-IIId-11); and evaluate why media convergence is a trend that cannot be done away (SSHS). Disney is made up of five different divisions, including: Many experts view media convergence as simply being the tip of the iceberg, as all facets of institutional activity and social life such as business, government, art, journalism, health, and education are increasingly being carried out in these digital media spaces across a growing network of information and communication technology devices. It is important because it blends together content, communication technologies and computer networks thus leading to the immediate transformation of many established industries, services as well as work practices and through all this, new forms of content are born. Video ... An overview of media convergence. Media convergence and the transformed media environment 3.2 Convergence has been defined as the interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. Each one of us has got something unique enough to be successful; we believe in bringing you closer to that Types of Media ; Media and information literacy (MIL) Types of Media and Media Convergence Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It further aims to convert existing media into a digital form of technology, for example, viewing a book online (E-books, Kindle). Through this blog, we aim to explain the concept and Media Convergence and its counterparts. 12 Types of Media posted by John Spacey, April 27, 2016 updated on September 02, 2017. Global. Radio Traditional radio and digital equivalents such as podcasts. However, in certain cases, convergence and collaboration among these competitors are beneficial for both. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). Save my name, email, and website in this browser for the next time I comment. Good stuff really learned a lot and the grammar is very easy to comprehend. View 3.MIL 4. There are several types of mass media, broadcasting all kinds of information across platforms in the world. Types of Media (Part 1)- Types of Media and Media Convergence.pptx from MIL 4 at Isabela State University. Media and Culture C. Media Convergence 1. The media and entertainment industry has evolved excellently in the last two decades. source:convergence. TYPES OF MEDIA. Definition 2. New Media. Leverage Edu helps students make career choice & university admission decisions, using simplified Convergence has transformed who uses these media and for what purposes, but it hasn’t eliminated these media. Andheri East, Mumbai, Maharashtra 400069, Leverage Edu Bangalore, Types of Media Convergence Media convergence is an umbrella term that can be defined in the context of technological, industrial, social, textual, and political terms. 5. Media convergence is an umbrella term that can be defined in the context of technological, industrial, social, textual, and political terms. Digital media convergence enables news to be delivered quickly to the public. Global convergence is the last of the categories projected by Jenkins. ‘something’ and helping you leverage it! Organic convergence is the combining of different types of media being used at the same time. Key Takeaways Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check e-mail. Media products promoted across other platforms – YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Emancipating process … Each one of us has got something unique enough to be successful; we believe in bringing you closer to that Technologies convergence is when new technologies are created that mostly take over or get upgraded from past technologies and perform the same task but in a more advance manner, for example, people used to listen to music using the radio but now technological convergence but now the convergence has evolved majority use smartphones. Examples 3. Motivation: Definitions of convergence in media It is a Coopetition (Grant and Wilkinson, 2001) Definitions of convergence in media. 91 Springboard, Lotus Building Social Media. The five major elements of media convergence—the technological, the industrial, the social, the textual, and the political—are discussed below. The newly converged media platforms provide online access to the archives, and endless opportunities for users to comment on the story or provide links to relevant material. It is when new technologies are created and take over from past technologies and perform the same task in a more efficient manner. To put it even more simply, the convergence of Content with Communication technologies and Computer Networks is what leads to Media Convergence. Communications has a wide range of careers, be…. Finally, the third form is the convergence of the content of media to the Internet. Convergence has transformed who uses these media and for what purposes, but it hasn’t eliminated these media. With data-first approach at Leverage Edu, you get 100% Innov8, 3, 20 Main Road Global. Media Convergence unites these 3Cs of Computing, Communications and Content and is an immediate result of digitization and promotion of the Internet. It enables the immediate and global exchange of every kind of content. Leverage Edu Tower, Technological convergence is the combination of computing, communication, and content around networked digital media platforms. Global convergence is the last of the categories projected by Jenkins. In 1978, the term Convergence was first coined by Nicholas Negroponte which stated that modern devices in combination with technology, social media, and internet form the basic structure of Convergence in media, It brings together the “3 C’s”,i.e communication, computing, and content which is a direct result of the digitization of media content and high usage of the Internet. Give example of media convergence. Your email address will not be published. 2. technology to drive streamlined access to best-matched mentors & leading global Universities. media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical. https://leverageedu.com/blog/, Read Our Blog: https://leverageedu.com/blog/. Defence Colony New Delhi, Delhi 110024, Leverage Edu Bangalore, products and services that provide information or entertainment using computers or the internet, and not by traditional methods such as television and newpapers. For much of modern history, the different types of media — books, newspapers, radio, television, cinema — were distinct technologies. Leverage Edu is a one-stop-shop for all your career-related needs - right from finding the best-fit college to 2/No.2 NEW MEDIA AND CONVERGENCE: A DEVELOPMENT COMMUNICATION PERSPECTIVE Archan Mitra Student P G Diploma in Mass Communication (Session: 2010-11) Department of Adult Continuing Education & Extension Jadavpur University Jadavpur, West Bengal, India & A-258, Bhishma Pitamah Marg, Your email address will not be published. With the new media innovation, traditional media and new media collided in many times (Lawson-Borders, 2006). to helping you find accommodation at the best prices. 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